Lykke – Mobile Banking & Crypto App Concept
Summary
As part of a personal project, I redesigned the pricing page of a SaaS platform. The original version lacked clarity, had poor visual hierarchy, and didn’t effectively highlight the value of different plans. My goal was to improve conversion rate and user trust through a modern, user-centered design.
Product designer
2 months
Fintech
Mobile
UX - UI - Research
Problems Identified
The main problems identified for a mobile banking and crypto app center around friction, complexity, and lack of integration in everyday financial tasks. Users struggle to invest part of their salary into crypto quickly without switching apps, showing the need for a seamless saving and investing flow. Managing money often feels complicated and unintuitive, creating frustration instead of trust.
Next Steps
Extend redesign to Desktop
Continue iterating based on user feedback.
